In a world where products don’t often have real physical differentiators, behavioral science and neuromarketing are becoming more and more popular among marketers. As humans, we rely on our brain when it comes to making decisions, but many scientific research has proven that indeed the brain does not make these decisions very rational. Understanding
The emergence of new technology has transformed the marketing industry, and now those changes are making their way into the pharma industry. This has created new opportunities for pharma marketer, and also generated some security concerns. As a pharma marketer, it’s essential that you are aware of these emerging trends in order to get
We all know most new products fail. Sales enablement counters a few reasons that products launches dissapoint. These are numerous, but some factors are more predominant than others. Sales teams have difficulties incorporating new information for the sales pitch. The sales presentation is unresponsive to competitor benefits Product marketing materials develop in isolation
We spend a lot of time creating, sculpting, and perfecting our sales pitches, but we all know the most important part is the beginning. The average attention span is only a mere 8.25 seconds[AR1] , so once you start talking, the clock starts ticking. Within the first few minutes, the audience has already decided how
How to Take Advantage Of The Hottest Trend in Pharma Marketing One of the biggest rising trends in pharma marketing right now is the web meeting. They offer a lot of different advantages, especially when they are combined with face-to-face meeting time. However, one thing they miss out on is non-verbal communication or body language,
B2B organizations still earn 80% of their sales targets with sales meetings. People talk more about the importance of using sales enablement tools to support your sales pitch and assess its quality. In this post, we focus on on a part of the sales pitch that can’t be captured in numbers or systems: human interaction.
If you read our previous post (4 Step Guide to Improve Your Pitch), you know that most people approach sales pitches the wrong way. Most people think: “How can I get him to buy my product?”. A sales pitch isn’t about selling your product, it is about sharing your vision of the world. You change
A lot of companies, especially pharmaceutical companies, use e-detailing more and more frequently as an addition to building relationships with their clients. But did you know that almost none of them are doing it the right way?
‘Agile’ – a term from the IT community- has gone mainstream. The principle is being applied broadly in the business world and to organisations. The agile organisation, ‘the resilient organization’, is an organisation that is quick in responding to changes in its environment.
For most sales teams, the cost of training is the number one expense (via Baker). Selling is a structured process. Sales training helps salespeople understand customer needs and frame their product as the solution to the customer’s problem.