Sales enablement has been a huge buzzword recently. It’s been cropping up in both marketing and sales management circles. On the marketing side, it’s easy to see why sales enablement is such an exciting concept.
Content might be king in regards to presentations, but design is important as well. A great design makes presentations look more professional and shows viewers that you put the time in to make the presentation
In a world where products don’t often have real physical differentiators, behavioral science and neuromarketing are becoming more and more popular among marketers. As humans, we rely on our brain when it comes to
The emergence of new technology has transformed the marketing industry, and now those changes are making their way into the pharma industry. This has created new opportunities for pharma marketer, and also generated some