With Shaman, marketing teams get a bigger impact on the sales meeting. To them, the sales meeting is one of the most important marketing tools. We asked some of the marketing- and productmanagers working with Shaman to tell us about the benefits they experience every day.
1. MORE EXPOSURE, BIGGER IMPACT
Better and more intensive usage of marketing materials leads to a greater influence. One of our customers shows that the sales managers that use Shaman more intensively get the best sales scores. According the marketing manager, that is caused by “the power of visualization” and “a sophisticated, interactive meeting flow”.
2. INCREASED CONVERSATION INSIGHTS
Marketeers love statistics. They have a very detailed image of online interaction. Their insight in sales meetings on the other hand, is almost null. Despite it’s great importance. A marketing manger told us that Shaman’s meeting statistics are very convenient. He even uses them to do some A/B testing from time to time.
3. QUALITY AND CONSISTENCY
One of the other marketing managers focused more on the power of long term brand management and tells us Shaman enables him to control the consistency of the brand and the storyline. Especially with international sales organisations consistency of materials is of great importance.
4. BETTER CUSTOMER INFORMATION
A marketeer pointed out to us that his marketing team creates better customer information for over 500 customer profiles per month. Retrieved during the sales meeting. So hen can target his campaigns.
5. COOPERATION WITH SALES
The marketing team has to work together with sales intensively when it comes to something so important as the sales meeting. They need to be synched. To improve all meetings. Every time. Shaman enables them to do so.