Sales enablement has been a huge buzzword recently. It’s been cropping up in both marketing and sales management circles. On the marketing side, it’s easy to see why sales enablement is such an exciting concept. Marketers have long shown a strong interest in analytics, and analytics play a large role in the sales enablement process.
B2B organizations still earn 80% of their sales targets with sales meetings. People talk more about the importance of using sales enablement tools to support your sales pitch and assess its quality. In this post, we focus on on a part of the sales pitch that can’t be captured in numbers or systems: human interaction.