Sales enablement has been a huge buzzword recently. It’s been cropping up in both marketing and sales management circles. On the marketing side, it’s easy to see why sales enablement is such an exciting concept. Marketers have long shown a strong interest in analytics, and analytics play a large role in the sales enablement process.
In a world where products don’t often have real physical differentiators, behavioral science and neuromarketing are becoming more and more popular among marketers. As humans, we rely on our brain when it comes to making decisions, but many scientific research has proven that indeed the brain does not make these decisions very rational. Understanding