Sales enablement has been a huge buzzword recently. It’s been cropping up in both marketing and sales management circles. On the marketing side, it’s easy to see why sales enablement is such an exciting concept. Marketers have long shown a strong interest in analytics, and analytics play a large role in the sales enablement process.
The emergence of new technology has transformed the marketing industry, and now those changes are making their way into the pharma industry. This has created new opportunities for pharma marketer, and also generated some security concerns. As a pharma marketer, it’s essential that you are aware of these emerging trends in order to get
We all know most new products fail. Sales enablement counters a few reasons that products launches dissapoint. These are numerous, but some factors are more predominant than others. Sales teams have difficulties incorporating new information for the sales pitch. The sales presentation is unresponsive to competitor benefits Product marketing materials develop in isolation
‘Agile’ – a term from the IT community- has gone mainstream. The principle is being applied broadly in the business world and to organisations. The agile organisation, ‘the resilient organization’, is an organisation that is quick in responding to changes in its environment.
Note; if you haven’t read our previous post on CLM, take a look at it first by clicking here: “Improve Sales Effectiveness by Closing the Loop“. An effective CLM strategy needs the right CLM tool. There are some great CLM tools out there which let you create engaging content, have
The success of a B2B marketer depends largely on the ability to help the sales team in their sales pitches. Passing on the right target group and product knowledge and provide relevant marketing content is of great importance. With Sales Enablement you support the sales team directly with content and structure.
Get Started With Closed Loop Marketing in 4 Easy Steps The gap between sales and marketing Marketing teams love to collect, analyse and dissect data. They love interacting with it, and using advanced marketing terms to describe it. On the other side, sales teams love one thing; closing winning deals.
Sales Enablement Sales Enablement is a recent buzzword that has been going around. Most businesses are not completely clear on what it means. We will tell you what it is, and how you can use it to maximize your sales. Definition Sales Enablement: Enabling sales and marketing teams to work together to have much more impact
In our previous blog post we already adressed the importance of sales meetings. The sales meeting still is the number one tool of the sales process. But, and this might be less known, sales meetings often are not effective.
We’ve seen it for ourselves: the sales meeting is the most important tool in the sales process. Still, the face to face sales meeting doesn’t always get the attention it deserves from marketing.