29 04, 2016

What You Should Do to Make Sure Sales Reps Love Your Sales Enablement Initiative

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Sales enablement has been a huge buzzword recently. It’s been cropping up in both marketing and sales management circles. On the marketing side, it’s easy to see why sales enablement is such an exciting concept. Marketers have long shown a strong interest in analytics, and analytics play a large role in the sales enablement process.

8 04, 2016

Pharma Marketing 2020: Are You Prepared?

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The emergence of new technology has transformed the marketing industry, and now those changes are making their way into the pharma industry. This has created new opportunities for pharma marketer, and also generated some security concerns. As a pharma marketer, it’s essential that you are aware of these emerging trends in order to get

1 04, 2016

How To Prepare Your Sales Team for a New Product Launch

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We all know most new products fail. Sales enablement counters a few reasons that products launches dissapoint. These are numerous, but some factors are more predominant than others.   Sales teams have difficulties incorporating new information for the sales pitch. The sales presentation is unresponsive to competitor benefits Product marketing materials develop in isolation  

25 02, 2016

How Sales Enablement makes your sales organisation agile

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‘Agile’ – a term from the IT community- has gone mainstream. The principle is being applied broadly in the business world and to organisations. The agile organisation, ‘the resilient organization’, is an organisation that is quick in responding to changes in its environment.

5 02, 2016

Sales Enablement is Vital for a Successful Organization

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The success of a B2B marketer depends largely on the ability to help the sales team in their sales pitches. Passing on the right target group and product knowledge and provide relevant marketing content is of great importance. With Sales Enablement you support the sales team directly with content and structure.

21 01, 2016

Improve Sales Effectiveness by Closing the Loop

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Get Started With Closed Loop Marketing in 4 Easy Steps The gap between sales and marketing Marketing teams love to collect, analyse and dissect data. They love interacting with it, and using advanced marketing terms to describe it. On the other side, sales teams love one thing; closing winning deals.

14 01, 2016

From Sales Enablement To Sales Empowerment

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Sales Enablement Sales Enablement is a recent buzzword that has been going around. Most businesses are not completely clear on what it means. We will tell you what it is, and how you can use it to maximize your sales. Definition Sales Enablement: Enabling sales and marketing teams to work together to have much more impact