On their own, storytelling and e-detailing are both powerful components in the pharmaceutical industry. However, if you manage to put them together, you will see your pharmaceutical sales soar. With the right e-detailing software and storytelling skills at your disposal, your sales reps will have all of the tools they need to boost their sales.
The emergence of new technology has transformed the marketing industry, and now those changes are making their way into the pharma industry. This has created new opportunities for pharma marketer, and also generated some security concerns. As a pharma marketer, it’s essential that you are aware of these emerging trends in order to get
We all know most new products fail. Sales enablement counters a few reasons that products launches dissapoint. These are numerous, but some factors are more predominant than others. Sales teams have difficulties incorporating new information for the sales pitch. The sales presentation is unresponsive to competitor benefits Product marketing materials develop in isolation
A lot of companies, especially pharmaceutical companies, use e-detailing more and more frequently as an addition to building relationships with their clients. But did you know that almost none of them are doing it the right way?
In our previous blog post we already adressed the importance of sales meetings. The sales meeting still is the number one tool of the sales process. But, and this might be less known, sales meetings often are not effective.
We’ve seen it for ourselves: the sales meeting is the most important tool in the sales process. Still, the face to face sales meeting doesn’t always get the attention it deserves from marketing.