When done effectively, remote e-detailing offers numerous advantages. It increases productivity and reach and it saves time. Unfortunately, though, some companies struggle with implementing remote e-detailing. They simply cannot figure out how to make it work. Interaction Associates released a study on some important challenges for web meetings. Five challenges stood out among the others.
The success of a B2B marketer depends largely on the ability to help the sales team in their sales pitches. Passing on the right target group and product knowledge and provide relevant marketing content is of great importance. With Sales Enablement you support the sales team directly with content and structure.