B2B organizations still earn 80% of their sales targets with sales meetings. People talk more about the importance of using sales enablement tools to support your sales pitch and assess its quality. In this post, we focus on on a part of the sales pitch that can’t be captured in numbers or systems: human interaction.
Why e-detailing plays a central part in sales. When E-detailing and digital presentations made their appearance in the pharmaceutical sector, everyone had no choice but to get used to it. Before that time, prescribers had only seen sales presentation aids on brochures and booklets.
Step #1 Change the Frame of your Pitch Most people approach sales pitches the wrong way. They think: “How can I get him to buy my product?”. Instead, giving a sales presentation should be about changing or reinforcing your prospects mindset.