1 04, 2016

How To Prepare Your Sales Team for a New Product Launch

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We all know most new products fail. Sales enablement counters a few reasons that products launches dissapoint. These are numerous, but some factors are more predominant than others.   Sales teams have difficulties incorporating new information for the sales pitch. The sales presentation is unresponsive to competitor benefits Product marketing materials develop in isolation  

25 02, 2016

How Sales Enablement makes your sales organisation agile

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‘Agile’ – a term from the IT community- has gone mainstream. The principle is being applied broadly in the business world and to organisations. The agile organisation, ‘the resilient organization’, is an organisation that is quick in responding to changes in its environment.