THE FOUR STEPS OF CLOSED LOOP MARKETING
Closed Loop Marketing (CLM) is about connecting marketing to sales. It helps marketing see what happened to the prospects they handed over to sales, improve sales material based on meeting analytics, add profiling information to improve targeting and create follow-up with digital marketing campaigns. The CLM Wheel encompasses the 4 essential steps for successful implementation of a CLM system in any company. Shaman is built to support all four steps:
1. Create. Your marketing team creates powerful marketing materials and meeting structure. The Shaman meeting canvas allows you to structure your sales pitch as a dynamic conversation, not a boring monologue. You are able to follow a main storyline in your presentation, but can also talk about additional details when needed.
2. Deliver. Your sales reps deliver great presentations and get commitment for follow-up. The Shaman App allows you to easily deliver every sales presentation directly from your iPad. Shaman collects data about which slides were most effective, which didn’t go over well, and many other details that allow you to fully optimize your sales materials to suit your prospects.
3. Analyse. Marketing and sales management have a dashboard and can drill down to analyse what makes a powerful sales conversation. Marketing and sales have regular meetings to discuss objective meeting analytics. With Shaman, you can analyse compiled data with visual tools such as the Meeting Canvas Heat Map. Marketers can also use Shaman to A/B test new ideas and messages.
4. Optimize. Your marketing team can easily optimize meeting content and structure with the data gained from analysis. Optimize content to match current industry trends, and to match the prospect type. Marketing can then quickly send that new content and new ideas to the sales reps’ iPads.