CLOSED LOOP MARKETING FOR EFFECTIVE SALES CONVERSATIONS

Shaman Effectively Supports CLM in Every Step

Shaman Supports Every Step of CLM:

✓ Create Dynamic Conversations

✓ Easily Present on the iPad

✓ Analyse the Right Data

✓ Efficiently Optimize Content

THE FOUR STEPS OF CLOSED LOOP MARKETING

Closed Loop Marketing (CLM) is about connecting marketing to sales. It helps marketing see what happened to the prospects they handed over to sales, improve sales material based on meeting analytics, add profiling information to improve targeting and create follow-up with digital marketing campaigns. The CLM Wheel encompasses the 4 essential steps for successful implementation of a CLM system in any company. Shaman is built to support all four steps:

1. Create. Your marketing team creates powerful marketing materials and meeting structure. The Shaman meeting canvas allows you to structure your sales pitch as a dynamic conversation, not a boring monologue. You are able to follow a main storyline in your presentation, but can also talk about additional details when needed.CLM_wheel_UK

2. Deliver. Your sales reps deliver great presentations and get commitment for follow-up. The Shaman App allows you to easily deliver every sales presentation directly from your iPad. Shaman collects data about which slides were most effective, which didn’t go over well, and many other details that allow you to fully optimize your sales materials to suit your prospects.

3. Analyse. Marketing and sales management have a dashboard and can drill down to analyse what makes a powerful sales conversation. Marketing and sales have regular meetings to discuss objective meeting analytics. With Shaman, you can analyse compiled data with visual tools such as the Meeting Canvas Heat Map. Marketers can also use Shaman to A/B test new ideas and messages.

4. Optimize. Your marketing team can easily optimize meeting content and structure with the data gained from analysis. Optimize content to match current industry trends, and to match the prospect type. Marketing can then quickly send that new content and new ideas to the sales reps’ iPads.

ABOUT SHAMAN

Shaman was developed as a tool to improve sales presentations. We focused on making it as effective as possible; you can structure your meeting, allow you to treat it as a dialogue, it’s easy and fun to use, it aligns your marketing and sales teams, and lets you continuously improve your presentation materials with meeting analytics. Shaman grows with your company. Start by just making your current material structured and available on the iPad for your sales team. Later, add more elements one at a time to improve your effectiveness.

CASE

Meda is a pharmaceutical company (RX and OTC). Their sales and marketing teams in multiple countries all use Shaman. They use Shaman to fine tune the four steps of their CLM. They also use it to collect customer information to improve their targeting and profiling of prospects for digital marketing campaigns. Meda digital marketing has fully integrated Shaman into their online platform.


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A few of our happy clients:

deze partijen werken samen met shaman
Flexibility and convenience. That’s what makes Shaman unique to me.
We can make adjustments to core presentations quickly and with
version management we have more control. Additionally, we can
clearly monitor customer feedback. Having a flexible storyline
enables our product specialists to speak directly to the central
needs of our customers.
erik de rooij over shamanErik de Rooij, Sales Director, MedaPharma
Your conversations become more efective when you use the Shaman interactive canvas.

Our slide decks often consist of over a 100 slides. This makes it difficult to quickly address the client’s needs. The interactive canvas of Shaman proves to be the perfect solution for us.

kasper scholten over shamanKasper Scholten, head Fundsales, Delta Lloyd
OPTIMIZE YOUR SALES MEETINGS WITH CLOSED LOOP MARKETING