How Idorsia reduced content production from weeks to days
A 10x productivity gain — from 3–5 weeks to 3–5 days per asset — by bringing self-service content production in-house with Shaman.
Read the case study
Shaman empowers life sciences teams to create content with impact and reuse it across every channel and market — faster, in-house, and fully compliant. Shaman Authoring, Shaman MLR and Shaman Atlas: three capabilities in one platform for intelligent reuse and AI-powered content operations.
The problem
Pharma shapes awareness, intent and prescribing through content. But when content production is slow, complex and rigid, teams can’t adapt fast enough to land the right message — and it reaches the HCP long after the moment that mattered.
Every asset rebuilt from scratch, every market waiting on production teams and agencies.
Every review starts cold, with manual checks and repeated loops before approval.
The value
Shaman makes the process agile — so marketers respond fast, deliver the right content to the right person, and re-own the process end to end.
The platform
A single system, layered from approved knowledge to self-service content creation.
Automates content workflows so local teams create and update fast — fully self-service. Built for MLR and brand, optimised for reuse global-to-local and across channels, with no-code builders for every HCP channel.
Explore Authoring Compliant by design Authoring with governed templates, legal and regulatory elements, brand guidelines and marketing claims — plus auto-referencing and MLR pre-checks that keep every asset review-ready by design.
Explore MLR The foundation A foundational Medical, Legal and Regulatory Knowledge Engine that turns approved content into structured, machine-readable knowledge — powering faster, compliant content creation and maintenance, for people and AI.
Explore AtlasThe result — every HCP content channel, in-house
AI & Aurora
AI is built into the Shaman platform at every step — search, translate, text generation, tagging and proofread. On top, Aurora adds a conversational, agentic layer: 10 specialised agents that create and edit with you — drawing only on the Atlas Knowledge Engine (your approved, MLR-cleared knowledge) and your brand strategy, never the open web. Every output is traceable, with a human in control.
See Authoring
Fits your setup
Shaman Authoring, MLR and Atlas integrate deeply into your existing systems, respecting your internal SOPs, user roles and permissions for content production.
No overhaul. No lock-in. Shaman slots into your setup, takes the non-value-adding work off your digital production team, and works with agencies where they add value: managing design templates and brand libraries, and getting new global campaigns to market fast.
Because Shaman is software-centric and agency-agnostic:
Customer stories
Shaman increases our marketing teams’ capabilities and improves the interactivity of our content. The platform has been a huge benefit to us.
We now create and publish interactive materials ourselves, very effectively. The feature is easy to use and the support is great.
What used to take weeks now takes days. We’ve cut our dependency on external teams, increased output, and taken full control of content production.
Shaman increases our marketing teams’ capabilities and improves the interactivity of our content. The platform has been a huge benefit to us.
We now create and publish interactive materials ourselves, very effectively. The feature is easy to use and the support is great.
What used to take weeks now takes days. We’ve cut our dependency on external teams, increased output, and taken full control of content production.
Discover how to produce better content, faster — and take back control.
Case study
A 10x productivity gain — from 3–5 weeks to 3–5 days per asset — by bringing self-service content production in-house with Shaman.
Read the case study