Content Excellence Insights

Shaman helps you turn your pharma content strategy into reality by combining modular content systems, intuitive authoring technology, and user adoption to deliver scalable, compliant, and effective omnichannel content.

How AI Is Transforming MLR Review in Pharma

Takeda’s Cari Meredith shares how collaboration, modular content, and AI are transforming global content strategies in pharma. Discover her approach to driving smarter authoring, faster approvals, and true content excellence across global and local teams.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

With years of experience working alongside top pharma brands, Claude takes a closer look at the tools, trends, and tactics shaping the future of omnichannel marketing, and explains why content teams need to pay attention to HCPs' habits and preferences across different regions to guide their strategies.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

In this interview, Chris Halling shares his approach to making complex information easy to digest for pharma companies, regulators and more.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

In this interview, Deiana reveals how Gen AI is reshaping the pharma content landscape, the unique challenges and opportunities that come with this change, particularly in terms of pre- and post-MLR review, and what companies need to successfully adopt Gen AI tools in their workflows.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

Jospeh Tew (J&J, ex BMS) spoke to Shaman about the benefits of modular content, typical challenges and pitfalls for pharma marketing teams looking to adopt it, and how he sees the future of modular, omnichannel content going forward.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

In this interview, McDonnell discusses how he defines success in personalisation, the lessons he’s learned from crafting customer journeys in telecoms, and why being wrong is sometimes the key to getting it right.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

How emerging technologies and shifting societal values are reshaping pharma landscape.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

How cutting-edge collaboration technologies are reshaping business operations.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

Jakob Knutzen discusses how content reuse has evolved in recent years, the real-world benefits he's witnessed in pharma, and how marketing teams can get started with their own content reuse strategy.

Content Excellence Insights

How AI Is Transforming MLR Review in Pharma

And how can content creators earn their trust in such a competitive landscape?

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