Your Partner in Life Sciences
Content Excellence

Pharma companies and life science professionals are under growing pressure to produce high-quality content, faster than ever, in today’s digital landscape. How to streamline content production to stay ahead while avoiding burnout?

To answer this and other questions, we’ve interviewed 10 leaders from both inside and outside the life sciences industry. Each expert offers unique insights into different aspects of content excellence, from modular content and GenAI to personalisation, localisation, reuse and building trust with HCPs.

#1

The Future of Modular Content in Pharma.

Headshot of Joseph Tew, with a calm professional look featured next to his bio.
Joseph Tew is a seasoned content strategist with over 10 years of experience at leading pharmaceutical companies like Merck & Co and Bristol Myers Squibb.
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#2

How Pharma Companies can Embrace GenAI.

Headshot of Davide Deiana, smiling warmly with a professional and approachable expression, accompanied by a short bio highlighting his expertise and role.
Davide Deiana (BASE Lifescience) reveals how Generative AI is reshaping the pharma content landscape, including GenAI and pre- and post-MLR.
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#3

Create Content that Enables Personalisation.

Ryan's headshot with a friendly smile next to his bio.
Ryan McDonnell (Virgin Media) shares how he defines success in personalisation and the lessons he’s learned from crafting customer journeys in telecoms.
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#4

How to Localise Life Sciences Content for Maximum Impact.

Headshot of Daniel King, smiling warmly with a professional and approachable expression, accompanied by a short bio highlighting his expertise and role.
Daniel King (Havas Health & You) explores the art of localising life sciences content, sharing strategies for adapting to diverse markets and lessons learned from creating impactful and authentic content.
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#5

Why Self-Service Content Authoring is Taking Pharma by Storm.

Headshot of Maurice van Leeuwen, with a professional and approachable expression, accompanied by a short bio highlighting his expertise and role.
Maurice van Leeuwen (CEO, Shaman) shares his insights on life sciences content production, focusing on how self-service tools are transforming the way teams create and update content more efficiently.
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#6

Content Reuse to Optimize and Enhance Efficiency.

Jakob Knutzen with a friendly smile, featured next to his bio.
Jakob Knutzen (Associate Manager, BASE Life Science) discusses the power of content reuse in pharma marketing, sharing strategies to optimize content creation and enhance efficiency in an increasingly digital landscape.
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#7

What are healthcare professionals (HCPs) looking for today?

Gaurav's headshot featured next to his bio.
Gaurav Sanganee (Founder and Managing Director of Closing Delta), specializing in pharma content marketing strategy, he excels in creating impactful content that resonates with healthcare professionals (HCPs).
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#8

Making Complex Pharma Information Easy to Digest.
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Chris Halling headshot featured next to his bio.
Chris Halling, Director of Communications and Content (Orientation Marketing) shares his approach to making complex information easy to digest for pharma companies.
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#9

Tools, Trends, and Tactics Shaping the Future of Omnichannel Marketing.

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Claude Waddington, Managing Director and Principal Consultant for Commercial Strategy at The Palindromic, shares his insights on omnichannel strategy, offering guidance on exploring new channels and optimising the use of existing ones.
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#10

How to make content flow more efficient through organizations to better support HCPs

Cari Meredith headshot featured next to her bio
As Takeda’s Content Innovation Product Owner and OCE Franchise Lead for Europe and Canada, Cari Meredith speaks about how she is helping redefine how life sciences companies approach content creation and delivery.
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Unlock the Complete Guide to Content Excellence!

This 10-part series brings you expert insights from industry leaders. Download a free exclusive booklet featuring all 10 interviews, plus extra actionable insights—your ultimate resource for mastering content excellence in life sciences.
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Your Journey to Content Excellence
Starts Here.

Better content leads to greater customer engagement, which ultimately drives business success. The key to achieving content excellence is the optimal balance of content (authoring) technology, seamless content systems, and strong user engagement and adoption.
We would love to share our expertise and help accelerate your journey to success.  
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